Feb 3, 2021
How specific do you really need to be about your ideal client?”
If you’ve been following me for awhile or listening to The Support Squad Podcast, you know that I’ve talked a lot in the past about getting really specific about your ideal client avatar down to what types of books they read, where they look to shop, etc. etc.
Determining your ideal client in this specific way can be good if you’re really feeling stuck on your marketing and you need to have a very clear picture of a person in your mind.
But just like choosing your service specialty, determining your ideal client is not meant to box you in.
Today I’m going to be sharing how my thoughts about the “Ideal Client Avatar” have shifted over the last couple of years, what you really need to consider when thinking about your ideal client, and why you should niche your services before your niche your ideal client.
Tune in to hear:
Sharon Nissen is a virtual assistant for life coaches and a virtual assistant mentor. As a virtual assistant, she helps soulful female entrepreneurs streamline their content creation and build back-end systems that increase their profitability and impact.
She created The Support Squad, a weekly podcast and membership community, to support virtual assistants in all stages of business building. She believes that through the power of continued training and community, virtual assistants can build businesses that are more nourishing than draining.
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